Contextual Research

Certified in Design Research and Insight Translation from Lextant, I specialize in uncovering human-centered insights that drive meaningful design and strategy decisions. I’m experienced in qualitative and quantitative research methods, including user interviews, ethnographic observation, competitive analysis, and survey development. I turn raw data into actionable insights by identifying patterns, pain points, and opportunities—bridging the gap between what people say and what they really need.

Whether it’s informing product development, shaping marketing strategies, or elevating user experiences, I’m passionate about translating complex research findings into clear, compelling narratives and visual summaries that spark innovation.

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Better Crocker Ad Campaign Case Study